Bringing the glamour of the world’s most fashionable cities together in one must-have high street label with a distinctly Australian flavour – Cooper St is the spirit of the streets of London and the coolest enclaves in New York, LA’s most glamorous parties and the Sydney style set.
The Cooper St philosophy? Fashion is inspiration through expression. Delivering up to the minute fashion with key looks featuring in fresh ranges almost every month of the year, each collection reveals yet another playful, eclectic side of the Cooper St identity.
Can you tell our customers where you got the inspiration for this season’s collection?
Our design inspiration starts with our prints, these are the main focal point of all our ranges. We also keep up to date with current trends and styles from catwalk shows and overseas.
How often do you travel overseas?
We travel at least once a season, sometimes twice to get inspiration from the major cities and to ensure that we are on trend and can react to the make quickly. We also travel to China to source interesting and new fabrications that offer our ranges a point of difference
What’s your favourite city for fashion?
This is a hard one as all cities offer something unique and different, but if I had to choose, New York would be the city it is so diverse .
Why did you decided to become a fashion designer?
I knew from a very young age that I wanted to be in the fashion industry. I was obsessed with clothes growing up and I asked for a sewing machine for my 12th Birthday so I could make my own clothes.
Can you tell us anything about next AW14? Colours or silhouettes?
Monotone was a big trend for open A/W, this will also be showing up in SS14. Other major trends take shape in a soft and feminine story where the colour palette is pale and snowy, look out for pretty shapes and prints. The folkloric story is a key trend this A/W with a mix of patterns and prints back with florals.
What was the first article of clothing you designed?
Womens tops. Going back to my school days and when I learnt to sew I used to design and make (very basic) tops to wear.
How long does it take to put a collection together?
We do monthly ranges here so we have to be very organised in order to create a whole range every month and also be thinking ahead for the following months.
Who are some of your favourite designers?
My favorite designers are Dior, Roberto Cavalli and Marc Jacobs to name a few but there are many more that I like…..
Do you think women tend to buy more for the silhouette, the price or the colour?
All of these factors are important but we like to make ladies fashion styles that ladies just want to buy because they need to have them.
What are some of your favourite designers, stores, bloggers, websites?
There are quite a few that I follow or browse on a regular basis these include Elin Kling / Tuula Vintage/ Gary Pepper Vintage / fashion canvas websites include style.com, and all the Australian designers.
How would you define your personal style?
I like to dress up rather than down; I’m not a casual person at all. I like to wear a pretty dress once in a while.
What are some of your favourite fabrics to work with?
I like Jacquards and Textured fabrics.
How do you handle the pressure of the fashion industry – deadlines etc?
I like to make the most of my weekends!
Can you show us a sneek peek of something coming up in the next few months.
Sneek Peek of our March Opulent Obsession range…We love it!
What book are you reading at the moment?
I am reading a book called “The secret dream world of a shopaholic” by Sophie Kinsella.
3 words that describe best where you get your design inspiration.
Magazines – Runway – Online.